TikTok case

Postado em: 11/12/2018

inCast, the leader in building marketing strategies with digital influencers in the U.S. and Brazil, has engaged over 2,500 content creators for worldwide client partnership including BMW, Samsung, Herbalife, Amazon Meliuz, etc. Most recently has partnered with the largest startup in the world TikTok, and has been helping to onboard new creators, activate new users and also branding campaigns for the past few months.

TikTok is part of ByteDance, a Chinese Internet technology startup. In November 2017, the company acquired the start-up Musical.ly and combined the two platforms, musical.ly app and TikTok, into a single app under the TikTok name. This year ByteDance became the World’s largest internet startup valued at $75 billion, passing Uber’s $72 billion. According to CNN, TikTok has been downloaded about 80 million times in the United States, and nearly 800 million times worldwide and its revenue has more than tripled in the past year. Many influencers and social media celebrities joined the app, like the comedian Jimmy Fallon and the skateboarder Tony Hawk.

The campaign main goals were to introduce the app and its new features, such as filters and effects, and to encourage followers to create and post videos using the hashtags #beattothebeat for beauty and makeup videos, #witnessmyfitness for fitness and sports, #mypawesomeday for pets, and #savortheflavor for food and recipes.

Many well-known content creators, like Patrick Starrr, Kirsten Collins, Jiffpom and Nala Cat have been already using the platform since the prior acquisition of Musical.ly, and other ones, who were not on TikTok yet, joined the app organically and approved it! Tony Hawk recently joined the short video content platform and his first video posted on TikTok had 76,1k likes, more than 1,9k comments, and was shared around 1,2k times.

inCast invited 29 key opinion leaders to collaborate, create diverse content, engage followers and new talent generated more than 16 million views in only one week. The attractiveness for all creators was to build short videos (15-30 seconds), easy to be shared on social media, and also to have the opportunity to invite their followers to participate in a contest in which the best videos creators will be awarded trips and prizes, like a trip to Japan or a week in New York City. The winners will be soon be announced by TikTok.


About inCast:

inCast helps brands engage audiences through best digital influencers on Instagram, YouTube, Facebook, Twitter, and LinkedIn.

We partner with brands from different segments and located worldwide, such as USA, Brazil, China, and Europe. Some of our clients include Méliuz & Amazon, Flipagram, Vigo Video, DogHero, BMW, Samsung, Fabiana Milazzo, and 99Taxi.

Our reach is beyond 100 million followers with a network over 25,000 digital influencers, content creators, artists, and celebrities. We can help you brand to increase sales, boost brand awareness, and improve engagement.

Find and hire the best digital influencers through inCast. We create and manage content distribution, offering a real-time performance with a campaign analysis ROI report. We make sure to track the most important KPIs to your brand.


inCast USA team


inCast Brazil